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InsightOut Map 2022

Electronics

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Electronics InsightOut Map 2022 Report

InsightOut Map 2022 - Electronics

The report assesses the Digital Presence and Digital Maturity of the most competitive 8 players in this category of the Romanian eCommerce.

The players in this year's report: eMag, Altex, PC Garage, evoMAG, CEL.ro, Flanco, Media Galaxy, and Flip.

 

The report is based on InsightOut Analytics’ methodology considering 6 dimensions and 14 subdimensions, computed by measuring more than 41 features for each player.

InsightOut Analytics builds its dataset from public data only and does not use any internal data from the players in the report. All data was collected in April and May 2022.

Electronics InsightOut Map 2022

The InsightOut Map in 2022. What changed?

It seems that 2022 brought about an improved Digital Maturity perspective for almost all companies included in last year's study. There is a notable positive change of this dimension, compared to year 2021.

Out of the 7 categories included in the study, the Fashion and Home categories seem to have had the most visible changes, with new players, previously not on the graph, topping the list of the most accomplished companies.

There are 2 new categories: Brico and Baby & Toddler, with the former category amassing a staggering online presence, just below the one of other popular choices, such as Electronics and Fashion.

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Aqurate and InsightOut Analytics are brands of Machine Learning Solutions SRL

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